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Field based customer business manager

Field based customer business manager
Sales and Business Development 
£50k - 55k per year + .

Ref: Travel/HP896528/29413


Field based customer business manager

Salary £50,000-£55,000pa

Key Responsibilities, scope for decision making, KPI’s


Customer Management

  • Develop and maintain a matrix of contacts across the Customer
  • Sell products and plans to the Customer
  • Execute the Joint Business Plan with the Customer
  • Ensure all admin associated with the Customer is delivered to a high standard. This would include Promotional Proposals, Invoicing, Debt Management



  • Develop a deep understanding of execution levers in the Customer
  • Working with Category and Shopper, execute the Commercial Plan in the Customer using all appropriate levers to create maximum brand impact
  • Where appropriate, utilise Field Sales to deliver execution targets in Customer outlets
  • Working with Supply Chain to ensure the right levels of stock availability at all times


Financial Management

  • With the Controller develop an annual Customer plan to meet and exceed target KPIs (see below)
  • Forecasting all volume and working spend in line with agreed commercial calendar and customer activation
  • Delivery of the Customer volume, net sales and GP delivery within month, quarter and year
  • Actualisation of working spend in line with Customer invoicing to ensure accurate reflection of the Customer’s financial position
  • Monthly review and analysis of Customer performance versus plan and prior year
  • Regular communication of financial position of the Customer to Controller, Head of Channel and Finance with recommendations on how to improve
  • Regular evaluation of trade spends to ensure target levels of ROI are being met
  • Regular evaluation of execution spends (Shopper and Field) to ensure target ROI is being met

Qualifications and Professional Experience

  • Degree educated or equivalent.
  • Understanding of how an Account Manager/Buyer relationship functions.
  • Broad business knowledge and market understanding.
  • Experience of building relationships at all levels within an external organisation.
  • A tenacious and entrepreneurial approach in the role is key to building and sustaining new long-term relationships.
  • Financial numeracy to be able to build strategically sound, financially robust proposals that exploit opportunities.
  • Strong capability in Excel and experience of TPM and Volume forecasting systems essential
  • A good understanding of the FMCG marketplace, its key players and projected market dynamics.

For more information on this or any role please email or click apply

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